LIFESTYLE
Kmart unveils cult Gen Z beauty brand
By Tia Clarkson-Pascoe
A new cosmetic brand has hit Kmart shelves with a 197-product collection exclusive to the big-box retailer.
The brand, Sheglam, launched by global fast fashion giant Shein gained popularity on TikTok and now has a cult Gen Z following.
Sheglam’s social media rise has garnered more than 20 billion views under the #Sheglam hashtag, according to the brand.
The fast-growing cosmetic line is now sold in more than 150 countries and reportedly sold more than 100 million products globally in 2024.
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