Inside the price of shame: AFL star facing hit to earnings
By Fraser Williams and Oliver Lane
In the space of four months, Lachie Neale has gone from dual-premiership captain and Brownlow medallist to a man whose reputation and integrity is in question.
The impact could be felt well beyond the footy field, with brand marketing gurus suggesting his bank balance could also be set for a hit if he doesn’t act fast.
The very public marriage breakdown is likely to have a financial impact too, with existing brand deals and sponsorships potentially parting ways and new ones likely more difficult to come by.